Profile
Irene Buchine makes positioning for the small business owner accessible, affordable, and authentic.
A positioning expert, and successful small business owner in her own right, Irene Buchine has contributed to the growth and health of dozens of small businesses in the Boston area. With her indomitable spirit and finely honed perceptiveness, Irene helps you integrate what makes you tick with what makes you successful.
Irene approaches her work in a refreshing and very organic way. An astute listener, she comes to her work prepared to be educated and to learn from each client’s story. She takes the lead to bring out your untapped potential, and point the way to opportunities and growth for your business.
In addition to her positioning sensibilities, Irene brings the creativity, expertise and resources of a long creative career to accomplish almost any marketing objective. With over 25 years in the design and marketing industry, and 10 years serving small businesses, Irene Buchine is well-equipped to guide your positioning and marketing communications activities.
Irene Buchine’s life and story have provided the perspective that fuels her passion as a Positioning Specialist. Read more about Irene.